Journal of marketing: A quarterly publication of the american marketing association

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  Año 2016, Vol. 80, Número 2

  • Assessing performance outcomes in marketing

    Constantine S. Katsikeas, Neil A. Morgan, Leonidas C. Leonidou, G. Tomas M. Hult

    págs. 1-20

    

  • Exploring the effects of "waht" (product) and "where" (website) charactgeristics on online shopping behavior

    Girish Mallapragada, Sandeep R. Chandukala, Qing Liu

    págs. 21-38

    

  • New product creativity: undersanding contract specificity in new product introductions

    Tereza Dean, David A. Griffith, Roger J. Calantone

    págs. 39-58

    

  • Washing away your sins? corporate social responsiblity, corporate social irresponsibility, and firm performance

    Charles Kang, Frank Germann, Rajdeep Grewal

    págs. 59-79

    

  • Understanding the impact of in-process promotional messages: an application to online auctions

    Caroline Ducarroz, Sha Yang, Eric A. Greenleaf

    págs. 80-100

    

  • Motivating sales reps for innovation selling in different cultures

    Sebastian Hohenberg, Christian Homburg

    págs. 101-119