International journal of research in marketing

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  Año 2015, Vol. 32, Número 2

  • Manufacturer-provided services vs. Retailer-provided services: : Effect on product quality, channel profits and consumer welfare

    Sreya Kolay

    • Resumen

    págs. 124-154

    

  • The vampire effect: : When do celebrity endorsers harm brand recall?

    Carsten Erfgen, Sebastian Zenker, Henrik Sattler

    • Resumen

    págs. 155-163

    

  • A managerial capital perspective on chief marketing officer succession

    Rui Wang, Alok R. Saboo, Rajdeep Grewal

    • Resumen

    págs. 164-178

    

  • Is more always better? An investigation into the relationship between marketing influence and managers' market intelligence dissemination

    Johannes D. Hattula, Christian Schmitz, Martin Schmidt, Sven Reinecke

    • Resumen

    págs. 179-186

    

  • Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting

    Jon Bingen Sande, Sven A. Haugland

    • Resumen

    págs. 187-194

    

  • The predictive ability of different customer feedback metrics for retention

    Evert de Haan, Peter C. Verhoef, Thorsten Wiesel

    • Resumen

    págs. 195-206

    

  • Recommended for you: : The effect of word of mouth on sales concentration

    Andres Hervas-Drane

    • Resumen

    págs. 207-218

    

  • A short survey on switching costs and dynamic competition

    J. Miguel Villas-Boas

    • Resumen

    págs. 219-222