Advertising spillovers: evidence from online field experiments and implications for returns on advertising
págs. 459-478
When sex and romance conflict: the effect of sexual imagery in advertising on preference for romantically linked products and services
págs. 479-496
págs. 497-514
Marketing's impact on firm value: generalizations from a meta-analysis
págs. 515-534
Expense neglect in forecasting personal finances
Jonathan Z. Berman, An T. K Tran, John G. Lynch Jr., Gal Zauberman
págs. 535-550
Cross-modal communication: sound frequency influences consumer responses to color lightness
págs. 551-562
Thin slice impressions: : How advertising evaluation depends on exposure duration
págs. 563-579
Analyst earning forecasts and advertising and r&d budgets: role of agency theoretic monitoring and bonding costs
págs. 580-596
págs. 597-607
The effects of shared consumption on product life cycles and advertising effectiveness: the case of the motion picture market
Sebastiano A. Delre, Thijs L. J. Broekhuizen, Tammo H. A. Bijmolt
págs. 608-627
Understanding the effects of plural marketing structures on alliance performance
Eric (Er). Fang, Jongkuk Lee, Robert Palmatier, Zhaoyang Guo
págs. 628-645
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