Survival in Markets with Network Effects: Product compatibility and Order-of-Entry Effects.
Qi Wang, Yubo Chen, Jinhong Xie
págs. 1-14
Singaling Status with Luxury Goods: The Role of Brand Prominence.
Young Jee Han, Joseph C. Nunes, Xabier Drèze
págs. 15-30
Consumer Response to Drug Risk Information: The Role of Positive Affect.
Anthony D. Cox, Dena Cox, Susan Powell Mantel
págs. 31-44
Governance Mechanisms in Business-to-Business Electronic Markets.
Rajdeep Grewal, Anindita Chakravarty, Amit Saini
págs. 45-62
The Service Models of Frontline Employees.
Rita Di Mascio
págs. 63-80
Energizing the Reseller's Sales force: The Power of Brand Identification.
Douglas E. Hughes, Michael Ahearne
págs. 81-96
The Sound of Brands.
Jennifer J. Argo, Monica Popa, Malcolm C. Smith
págs. 97-109
To Bundle or Not to bundle: Determinants of the Profitability of Multi-Item Auctions.
Peter T. L. Popkowski Leszczyc, Gerald Häubl
págs. 110-124
© 2001-2024 Fundación Dialnet · Todos los derechos reservados
Coordinado por: