Journal of marketing: A quarterly publication of the american marketing association

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  Año 2020, Vol. 84, Número 4

  • Marketing Excellence: Nature, Measurement, and Investor Valuations

    Christian Homburg, Marcus Theel, Sebastian Hohenberg

    págs. 1-22

    

  • Customer Satisfaction and Its Impact on the Future Costs of Selling

    Leon Gim Lim, Kapil R. Tuli, Rajdeep Grewal

    págs. 23-44

    

  • Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

    Anton Siebert, Ahir Gopaldas, Andrew Lindridge, Cláudia Simões

    págs. 45-66

    

  • The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms

    Ling Peng, Geng Cui, Yuho Chung, Wanyi Zheng

    págs. 67-85

    

  • Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth

    Thomas Allard, Lea H. Dunn, Katherine White

    págs. 86-108

    

  • Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences

    Julio Sevilla, Robert J. Meyer

    págs. 109-126

    

  • Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

    Jingjing Li, Ahmed Abbasi, Amar Cheema, Linda B. Abraham

    págs. 127-146

    

  • Effects of Contract Ambiguity in Interorganizational Governance

    Xu (Vivian) Zheng, David A. Griffith, Ling Ge, Uri Benoliel

    págs. 147-167