Journal of marketing: A quarterly publication of the american marketing association

• 

  Año 2014, Vol. 78, Número 4

  • My Plans for Journal of Marketing: An Editor in Chief's Perspective.

    V. Kumar

    págs. 1-3

    

  • Marketing doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms.

    Goutam Challagalla, Brian R. Murtha, Bernard Jaworski

    págs. 4-20

    

  • The Informational Value of Social Tagging Networks.

    Hyoryung Nam, P.K. Kannan

    págs. 21-40

    

  • Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales.

    Tanya (Ya) Tang, Eric (Er). Fang, Feng Wang

    págs. 41-58

    

  • Multidyadic Industrial Channels: Understanding Component supplier Profits and Original Equipment Manufacturer Behavior.

    Steven H. Dahlquist, David A. Griffith

    págs. 59-79

    

  • Price Promotion for Emotional Impact.

    Aylin Aydinli, Marco Bertini, Anja Lambrecht

    págs. 80-96

    

  • New Media Channels: complements of substitutes? Evidence from Mobile Phone Usage.

    Jiao Xu, Chris Forman, Jun B. Kim, Koert van Ittersum

    págs. 97-112

    

  • Touch Versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters.

    Michael Giebelhausen, Stacey G. Robinson, Nancy J. Sirianni, Michael K. Brady

    págs. 113-124

    

  • Competently Ordinary: New Middle Class Consumers in the Emerging Markets.

    Olga Kravets, Ozlem Sandikci

    págs. 125-140