Journal of marketing: A quarterly publication of the american marketing association

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  Año 2022, Vol. 86, Número 5

  • Fields of Gold: Scraping Web Data for Marketing Insights

    Johannes Boergershausen, Hannes Datta, Abhishek Borah, Andrew T. Stephen

    págs. 1-20

    

  • Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism

    Craig J. Thompson, Ankita Kumar

    págs. 21-41

    

  • The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets

    Lei Jia, Xiaojing Yang, Yuwei Jiang

    págs. 42-57

    

  • Measuring the Real-Time Stock Market Impact of Firm-Generated Content

    Ewelina Lacka, D. Eric Boyd, Gbenga Ibikunle, P.K. Kannan

    págs. 58-78

    

  • Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior

    Lidan Xu, Ravi Mehta, Darren W. Dahl

    págs. 79-95

    

  • Why Salespeople Avoid Big-Whale Sales Opportunities

    Juan Xu, Michel van der Borgh, Edwin J. Nijssen, Son K Lam

    págs. 95-116

    

  • Do Backer Affiliations Help or Hurt Crowdfunding Success?

    Kelly B. Herd, Girish Mallapragada, Vishal Narayan

    págs. 117-134

    

  • Regulating Product Recall Compliance inthe Digital Age: Evidence from the "Safe Cars Save Lives" Campaign

    Sotires Pagiavlas, Kartik Kalaignanam, Manpreet Gill, Paul D. Bliese

    págs. 135-152