págs. 171-172
págs. 172-173
From multi-channel retailing to omni-channel retailing: : Introduction to the special issue on multi-channel retailing
págs. 174-181
Building with bricks and mortar: : The revenue impact of opening physical stores in a multichannel environment
págs. 182-197
págs. 198-216
On the go: : How mobile shopping affects customer purchase behavior
Rebecca Jen-Hui Wang, Edward C. Malthouse, Lakshman Krishnamurthi
págs. 217-234
págs. 235-253
págs. 254-271
The impact of the multi-channel retail mix on online store choice: : Does online experience matter?
págs. 272-288
The hare and the tortoise: : Do earlier adopters of online channels purchase more?
págs. 289-308
Integrating bricks with clicks: : Retailer-level and channel-level outcomes of online–offline channel integration
Dennis Herhausen, Jochen Binder, Marcus Schoegel, Andreas Herrmann
págs. 309-325
págs. 326-342
págs. 343-357
págs. 358-369
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