International journal of research in marketing

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  Año 2013, Vol. 30, Número 2

  • Editorial Board

    págs. 3-4

    

  • Announcement: IJRM Special Issue on Branding in a Digitally-Empowering World

    págs. 5-6

    

  • Announcement: Call for Papers: Marketing and Innovation

    págs. 6-7

    

  • Editorial

    Jacob Goldenberg, Eitan Muller

    • Resumen

    págs. 99-100

    

  • Competitive information, trust, brand consideration and sales: Two field experiments

    Guilherme Liberali, Glen L. Urban, John R. Hauser

    • Resumen

    págs. 101-113

    

  • Performance implications of deploying marketing analytics

    Frank Germann, Gary L. Lilien, Arvind Rangaswamy

    • Resumen

    págs. 114-128

    

  • Uncovering audience preferences for concert features from single-ticket sales with a factor-analytic random-coefficients model

    Wagner A. Kamakura, Carl W. Schimmel

    • Resumen

    págs. 129-142

    

  • The effects of mailing design characteristics on direct mail campaign performance

    Sebastian Feld, Heiko Frenzen, Manfred Krafft, Kay Peters, Peter C. Verhoef

    • Resumen

    págs. 143-159

    

  • User-generated versus designer-generated products: A performance assessment at Muji

    Hidehiko Nishikawa, Martin Schreier, Susumu Ogawa

    • Resumen

    págs. 160-167

    

  • Disentangling the market value of customer satisfaction: Evidence from market reaction to the unanticipated component of ACSI announcements

    Vladimir Ivanov, Kissan Joseph, M. Babajide Wintoki

    • Resumen

    págs. 168-178

    

  • Making sense of numbers: Effects of alphanumeric brands on consumer inference

    Dengfeng Yan, Rod Duclos

    • Resumen

    págs. 179-184

    

  • "You Lost Me at Hello": How and when accent-based biases are expressed and suppressed

    Ze Wang, Aaron D. Arndt, Surendra N. Singh, Monica Biernat, Fan Liu

    • Resumen

    págs. 185-196

    

  • If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect

    Scott A. Wright, José Mauro da Costa Hernandez, Aparna Sundar, John Dinsmore, Frank R. Kardes

    • Resumen

    págs. 197-198

    

  • The time vs. money effect: A conceptual replication

    Holger Müller, Sebastian Lehmann, Marko Sarstedt

    • Resumen

    págs. 199-200