Journal of marketing: A quarterly publication of the american marketing association

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  Año 2013, Vol. 77, Número 6

  • Low Prices Are Just the Beginning: Price Image in Retail Management.

    Ryan Hamilton, Alexander Chernev

    págs. 1-20

    

  • Smart Shopping Carts: How Real-Time Feedback Influences Spending.

    Koert van Ittersum, Brian Wansink, Joost M.E. Pennings, Daniel Sheehan

    págs. 21-36

    

  • The Effects of Positive and Negative Online customer Reviews: Do Brand Strengh and Category Maturity Matter?

    Nga N. Ho-Dac, Stephen J. Carson, William L. Moore

    págs. 37-53

    

  • Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility.

    Christian Homburg, Marcel Stierl, Torsten Bornemann

    págs. 54-72

    

  • Passive and Active Opportunism in Interorganizational Exchange.

    Steven H. Seggie, David A. Griffith, Sandy D. Jap

    págs. 73-90

    

  • Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing Between Suppliers in Coopetition? The Role of Customer Participation.

    Hillbun (Dixon) Ho, Shankar Ganesan

    págs. 91-107

    

  • Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning.

    Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown, Naomi Mandel

    págs. 108-123

    

  • How Images of Other Consumers Influence Subsequent Taste Perceptions.

    Morgan Poor, Adam Duhachek, H. Shanker Krishnan

    págs. 124-139