Journal of marketing: A quarterly publication of the american marketing association

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  Año 2012, Vol. 76, Número 5

  • Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities.

    Sourav Ray, Charles A. Wood, Paul R. Messinger

    págs. 1-17

    

  • The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users.

    Martin Schreier, Christoph Fuchs, Darren W. Dahl

    págs. 18-32

    

  • You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spending Decisions and Stock Market Return.

    Imran S. Currim, Jooseop Lim, Joung W. Kim

    págs. 33-48

    

  • How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority.

    Christian Homburg, Ove Jensen, Alexander Hahn

    págs. 49-69

    

  • Social Influence Effects in Online Product Ratings.

    Shrihari Sridhar, Raji Srinivasan

    págs. 70-88

    

  • Can Automated Group Recommender Systems Help Consumers Make Better Choices?

    Thorsten Hennig-Thurau, André Marchand, Paul Marx

    págs. 89-109

    

  • Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Free and Free Returns.

    Amanda B. Bower, James G. Maxham III

    págs. 110-124

    

  • Double Standard: The Role of Environmental consciousness in Green Product Usage.

    Ying-Ching Lin, Chiu-chi Angela Chang

    págs. 125-134