Journal of the Academy of Marketing Science

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  Año 2006, Vol. 34, Número 1

  • Nonresponse and Generalizability in Academic Research

    Edward A. Blair, George M. Zinkhan

    págs. 4-7

    

  • Audience Judgments as Potential Missing Link Between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of "My Funny Valentine"

    Kathleen T. Lacher, Morris B. Holbrook, Michael S. Latour

    págs. 8-18

    

  • Functional Compatibility Risk and Consumer Preference for Product Bundles

    Judy Harris, Edward A. Blair

    págs. 19-26

    

  • Setting the Stage for Creative New Products: Investingating the Idea Fruition Process

    Janice Griffiths-Hemans, Rajiv Grover

    págs. 27-39

    

  • Information System Innovations and Supply Chain Management: Channel Relationships and Firm Performance

    S. Tamer Cavusgil, Roger J. Calantone, Daekwan Kim

    págs. 40-54

    

  • The Moderating Role of the Price Frame on the Effects of Price Range and the Number of Competitors on Consumers' Search Intentions

    Joan Lundsey-Mullikin, Dhruv Grewal

    págs. 55-62

    

  • Creating a Firm-level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness

    Seigyoung Auh, Bulent Menguc

    págs. 63-73

    

  • Defining and Measuring Recreational Shopper Identity

    Anne W. Mägi, Richard J. Lutz, Michael Guiry

    págs. 74-83

    

  • Marketing and the Law

    Susanna H. S. Leong, William Vetter, Anne Keaty, Robert Viguerie, May O. Lwin, C. Jeanne Hill, Rajesh Srivastava

    págs. 84-88