Audience Judgments as Potential Missing Link Between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of "My Funny Valentine"

• Autores: Kathleen T. Lacher, Morris B. Holbrook, Michael S. Latour
• Localización: Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 34, Nº 1, 2006, págs. 8-18
• Idioma: inglés
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