Journal of marketing: A quarterly publication of the american marketing association

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  Año 1994, Vol. 58, Número 2

  • Determinants of long-term orientation in buyer-seller relationships

    Shankar Ganesan

    • Resumen

    págs. 1-19

    

  • UPC scanner pricing systems: Are they accurate?

    Ronald C. Goodstein

    págs. 20-30

    

  • Managerial representations of competitive advantage

    George S. Day, Prakash Nedungadi

    págs. 31-44

    

  • Competitive marketing behavior in industrial markets

    Venkatram Ramaswamy, Hubert Gatignon

    págs. 45-55

    

  • Waiting for service: The relationship between delays and evaluations of service

    Shirley Taylor

    págs. 56-69

    

  • The effect of effort on sales performance and job satisfaction

    Steven P. Brown, Robert A. Peterson

    págs. 70-80

    

  • Marketing universals: Consumers' use of brand name, price, physical appearance, and retailer

    Philip Parker, Niraj Dawar

    págs. 81-95

    

  • Evolving patterns of organizational beliefs in the formation of strategy

    Gary L. Frankwick, James C. Ward

    págs. 96-110

    

  • Marketing literature review

    Myron Leonard

    págs. 111-123

    

  • Book reviews

    Sharon E. Beatty, George M. Zinkhan

    págs. 124-125

    

  • Book reviews

    Janice M. Beyer, Harrison M. Trice

    págs. 125-127

    

  • Book reviews

    George M. Zinkhan, Easwar Iyer

    págs. 127-129

    

  • Book reviews

    Michael A. Kamins, Nancy A. Frost

    págs. 129-130

    

  • Book reviews

    George M. Zinkhan, Dennis J. Cahill

    págs. 131-132