Journal of retailing

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  Año 2005, Vol. 81, Número 2

  • The concept of the "Big Middle"

    Dhruv Grewal, Michael Levy, Bob Connolly, Robert A. Peterson

    págs. 83-88

    

  • Animating the big middle

    Eric Arnould

    págs. 89-96

    

  • Supply chain management and the evolution of the "Big Middle"

    Patrick J. Kaufmann, Charles A. Ingene, James R. Browna, Rajiv P. Dant

    págs. 97-105

    

  • Succeeding in the Big Middle through technology

    Raj Sethuraman, A. Parasuraman

    págs. 107-111

    

  • The organizational ecology of retailing: A historical perspective

    Steven C. Michael

    págs. 113-123

    

  • Understanding product migration to the electronic marketplace: A conceptual framework

    P. Rajan Varadarajan, Manjit S. Yadav

    págs. 125-140

    

  • Customer-oriented boundary-spanning behaviors: Test of a social exchange model of antecedents

    Stephen W. Brown, Lance A. Bettencourt, Scott B. Mackenzie

    págs. 141-157

    

  • Perceptions of assortment variety: The effects of congruency between consumers' internal and retailers' external organization

    Barbara E. Kahn, Susan M. Broniarczyk, Andrea Morales Muñoz, Leigh McAlister

    págs. 159-169