MIT Sloan management review

• 

  Año 2005, Vol. 47, Número 1

  • Intelligence

    • The great expectations effect

      Larry Yu

      • Resumen
      • Texto completo

      pág. 5

      

    • Can shareholders be wrong ?

      Larry Yu

      • Resumen

      pág. 6

      

    • Predicting customer choices

      Rohit Verma, Gerhard Plaschka

      • Resumen

      págs. 7-10

      

    • Managing stakeholder ambiguity

      Harrie Vredenburg, Jeremy Hall

      • Resumen

      págs. 11-13

      

  • In practice

    • The risk of customer intimacy

      Paul F. Nunes

      • Resumen

      págs. 15-19

      

  • Fieldwork

    • The serious business of play

      Claus Jacobs, Loizos Heracleous

      • Resumen

      págs. 19-20

      

  • Contraria

    • What really drives the market?

      David Wessels, Marc Goedhart, Tim Koller

      • Resumen

      págs. 21-23

      

  • I

    • Achieving excellence in global sourcing

      Robert J. Trent, Robert M. Monczka

      • Resumen

      págs. 24-32

      

    • Creating sustainable local enterprise networks

      David Wheeler, Jane Thomson, Marina Prada, Kevin McKague, Rachel Davies, Jacqueline Medalye

      • Resumen

      págs. 33-40

      

    • A supply chain view of the resilient enterprise

      James B. Rice, Yossi Sheffi

      • Resumen
      • Texto completo

      págs. 41-48

      

    • The keys to rethinking corporate philanthropy

      Frank Walter, Heike Bruch

      • Resumen

      págs. 49-55

      

    • Managing service inventory to improve performance

      Sunil Chopra, Martin A. Lariviere

      • Resumen
      • Texto completo

      págs. 57-63

      

    • How should board directors evaluate themselves?

      Maryanne Peabody, Laurence J. Stybel

      • Resumen

      págs. 67-72

      

    • Using commitments to manage across units

      Charles Spinosa, Donald N. Sull

      • Resumen

      págs. 73-81

      

    • The coming era of "brand in the hand" marketing

      • Resumen

      págs. 83-90

      

  • Opinion

    • Developing the big picture

      John Humphreys

      • Resumen

      pág. 96