How Regulatory Fit Affects Value in Consumer Choices and Opinions
Tamar Avnet, E. Tory Higgins
págs. 1-10
pág. 1
págs. 11-14
Jennifer L Aaker, Angela Y Lee
págs. 15-19
págs. 20-23
Response to Comments on How Regulatory Fit Affects Value in Consumer Choices and Opinions
Tamar Avnet, E. Tory Higgins
págs. 24-27
The Role of Regulatory Focus in Preference Construction
Angela Y Lee, Jing Wang
págs. 28-38
Yuhuang Zheng, Ran Kivetz, Oleg Urminsky
págs. 39-58
Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description
Robyn A LeBoeuf
págs. 59-72
A Direct Approach to Data Fusion
Zvi Gilula, Robert E McCulloch, Peter E Rossi
págs. 73-83
Channel Bargaining with Retailer Asymmetry
Kannan Srinivasan, Esther Gal-Or, Anthony J Dukes
págs. 84-97
The Effect of Banner Advertising on Internet Purchasing
Puneet Manchanda, Khim Yong Goh, Jean-Pierre Dub, Pradeep K Chintagunta
págs. 98-108
Utpal M Dholakia
págs. 109-120
págs. 121-132
Joseph Bonnici
págs. 133-134
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