Are Consumers Rational? Experimental Evidence?
Steven M. Shugan
págs. 1-7
Setting Quality Expectations When Entering a Market: What Should the Promise Be?
Donald R. Lehmann, Praveen K. Kopalle
págs. 8-24
An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty
Günter J. Hitsch
págs. 25-50
págs. 51-64
How to Compute Optimal Catalog Mailing Decisions
Füsun F. Gönül, Frenkel Ter Hofstede
págs. 65-74
Understanding Store-Brand Purchase Behavior Across Categories
Pradeep Chintagunta, Karsten Hansen, Vishal Singh
págs. 75-90
Benefits of Channel Discord in the Sale of Durable Goods
Brian Mittendorf, Anil Arya
págs. 91-96
págs. 97-105
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