MIT Sloan management review

• 

  Año 2006, Vol. 47, Número 4

  • Intelligence

    • Speaking in tongues

      David Wagner

      • Resumen

      pág. 5

      

    • Rethinking consumer boycotts

      Andrew John, Richard Ettenson, N. Craig Smith, Jill Klein

      • Texto completo

      págs. 6-7

      

    • Taking cues from the public sector

      Larry Yu

      • Resumen

      pág. 8

      

    • What is the value of experience?

      Larry Yu

      • Resumen

      pág. 9

      

    • Throttling the customer

      David Wagner

      págs. 10-11

      

  • Contraria

    • Finishing off IT

      H. A. Marquis

      • Resumen
      • Texto completo

      págs. 12-15

      

  • Agenda

    • Taking the high road

      Thomas A. Kochan

      • Resumen
      • Texto completo

      págs. 16-19

      

  • I

    • The new practice of global product development

      Steven D. Eppinger, Anil R. Chitkara

      • Resumen

      págs. 22-30

      

    • Strategies for preventing a knowledge-loss crisis

      Thomas H. Davenport, Rob Cross, Salvatore Parise

      • Resumen
      • Texto completo

      págs. 31-38

      

    • Merging the Brands and Branding the Merger

      Richard Ettenson, Jonathan Knowles

      • Resumen
      • Texto completo

      págs. 39-49

      

    • The Transforming Power of Complementary Assets

      Alan Hughes, Michael Scott Morton

      • Resumen
      • Texto completo

      págs. 50-58

      

    • The Underlying Structure of Continuous Change

      Bruno Dyck, Thomas B. Lawrence, Sally Maitlis, Michael K. Mauws

      • Resumen
      • Texto completo

      págs. 59-66

      

    • From Niches to Riches: Anatomy of the Long Tail

      Erik Brynjolfsson, Michael D. Smith, Yu Jeffrey Hu

      • Resumen

      págs. 67-71

      

    • Evolving From Value Chain to Value Grid

      Matthias Holweg, Frits K. Pil

      • Resumen

      págs. 72-80

      

    • How Management Innovation Happens

      Michael Mol, Julian Birkinshaw

      • Resumen
      • Texto completo

      págs. 81-88

      

  • In practice

    • So You Think You Know Your Brand?

      Dan Stiff

      • Resumen
      • Texto completo

      pág. 96