Is creativity a foreign concept?
Larry Yu
pág. 5
Benefiting from Rivals' breakthroughs
pág. 6
Success factors in outsourcing service jobs
David Wagner
pág. 7
Managing innovation in small worlds
Lee Fleming, Matt Marx
págs. 8-9
The outsourcing compulsion
Andrew R. Thomas, Timothy J. Wilkinson
págs. 10-14
Managing through rose-colored glasses
Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy
págs. 15-18
Designing organizations that are built to change
Christopher G. Worley, Edward E. Lawler
págs. 19-23
How companies can avoid a midlife crisis
Dominic Houlder, Donald N. Sull
págs. 26-34
How do customers judge quality in an e-tailer?
Joel E. Collier, Carol C. Bienstock
págs. 35-40
Aligning the organization with the market
George S. Day
págs. 41-49
Extracting value from corporate venturing
Rita Gunther McGrath, Thomas Keil, Taina Tukiainen
págs. 50-56
Managing product returns for competitive advantage
James H. Stock, Thomas Speh, Herbert Shear
págs. 57-62
Understanding the dynamics of value-driven variety management
Thomas Olavson, Christopher Fry
págs. 63-69
The fundamental dimensions of strategy
Frédéric Fréry
págs. 71-75
How to resolve board disputes more effectively
Ralph Hasson
págs. 77-80
The experimental roots of revolutionary vision
Jérôme Barthélemy
págs. 81-84
Leveraging the power of intangible assets
Wlodek Zadrozny
págs. 85-89
Systems marketing for the information age
John G. Singer
págs. 95-96
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