Tourism analysis

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  Año 2007, Vol. 12, Número 5-6

  • Building destination brands

    págs. 339-343

    

  • The structure of destination brands: leveraging values

    Juergen Gnoth

    • Resumen

    págs. 345-358

    

  • The Alps: challenges and potentials of a brand management

    Harald Pechlaner, Frieda Raich, Anita Zehrer

    • Resumen

    págs. 359-369

    

  • Building a place brand: a case study of Surrey Hills

    Outi Nininen, Sameer Hosany, Yuksel Ekinci, David Airey

    • Resumen

    págs. 371-385

    

  • The "sleeping giant": leisure tourism branding of a business tourism destination

    Margaret J. Daniels

    • Resumen

    págs. 387-396

    

  • Pottery, pride, and prejudice: assesing resident images for city branding

    Linda Phillips, Peter Schofield

    • Resumen

    págs. 397-407

    

  • Brand cairns: an insider (resident) stakeholder perspective

    Bill Merrilees, Dale Miller, Carmel Herington, Christine Smith

    • Resumen

    págs. 409-417

    

  • Destination brand personality: visitor perceptions of a regional tourism destination

    Laurie Murphy, Pierre Benckendorff, Gianna Moscardo

    • Resumen

    págs. 419-432

    

  • Host image and destination personality

    Yuksel Ekinci, Ercan Sirakaya-Turk, Seyhmus Baloglu

    • Resumen

    págs. 433-446

    

  • Different tourism - different perceptions of different places: accounting for tourists' perceptual heterogeneity in destination image measurement

    Sara Dolnicar, Twan Huybers

    • Resumen

    págs. 447-461

    

  • Towards a competitive destination brand in a mass market

    Liping A. Cai, Henry (Haichun) Qiu, Guoxin Li

    • Resumen

    págs. 463-471

    

  • A managerial aproach to positioning and branding: eponymous or efficient

    K. W. Kendall, Dogan Gursoy

    • Resumen

    págs. 473-483

    

  • Research notes

    • Perceptions of the last privately funded Olympic Games: the Atlanta case

      Brian J. Mihalik, Melih Madanoglu

      • Resumen

      págs. 485-491

      

    • Heritage attactions and the case of the dutch windmills

      Omar Moufakkir

      • Resumen

      págs. 493-497