MIT Sloan management review

• 

  Año 2008, Vol. 49, Número 3

  • Intelligence

    • The Make-or-Buy Question in Mature Industries

      Alden M. Hayashi

      • Texto completo

      págs. 5-6

      

    • How to Replicate Success

      Alden M. Hayashi

      págs. 6-7

      

    • The World Might Be Small, but Not for Everyone

      Alden M. Hayashi

      págs. 8-9

      

    • The Consequences of China¿s Rising Global Heavyweights

      Orit Gadiesh, Till Vestring

      • Texto completo

      págs. 10-11

      

    • A New Way to Collaborate

      Marta E. Mangelsdorf

      págs. 11-12

      

    • Learning to Innovate

      Larry Yu

      págs. 12-13

      

  • Columns

    • Crucibles of Leadership Development

      Robert J. Thomas

      • Resumen
      • Texto completo

      págs. 15-18

      

    • How to Win in Emerging Markets

      Satish Shankar, Charles Ormiston, Nicolas Bloch, Robert Schaus, Vijay Vishwanath

      • Resumen
      • Texto completo

      págs. 19-23

      

  • Features

    • Managing a Corporate Cultural ¿Slide¿

      John Humphreys, Hal Langford

      • Resumen

      págs. 25-27

      

    • What the Media Is Really Telling You About Your Brand

      Grahame R. Dowling, Warren Weeks

      • Resumen

      págs. 28-34

      

    • Harnessing the Power of the Oh-So-Social Web

      Josh Bernoff, Charlene Li

      • Resumen

      págs. 36-42

      

    • Are You a ¿Vigilant Leader¿?

      George S. Day, Paul J. H. Schoemaker

      • Resumen

      págs. 43-51

      

    • How to Profit From a Better ¿Virtual Customer Environment¿

      Satish Nambisan, Priya Nambisan

      • Resumen

      págs. 53-61

      

    • Giving Customers a Fair Hearing

      Anthony W. Ulwick, Lance A. Bettencourt

      • Resumen
      • Texto completo

      págs. 62-68

      

    • Should You Build Strategy Like You Build Software?

      Keith R. McFarland

      • Resumen
      • Texto completo

      págs. 69-74

      

    • How to Get the Most From University Relationships

      Randall Wright

      • Resumen
      • Texto completo

      págs. 75-80

      

  • On the other hand

    • The Beneficent Dragon

      Joseph Fuller

      pág. 88