Marketing science

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  Año 2001, Vol. 20, Número 1

  • The Category-Demand Effects of Price Promotions.

    Marnik G. Dekimpe, Jan-benedict E.m. Steenkamp, Vincent R. Nijs

    pág. 1

    

  • Editorial.

    Brian T. Ratchford

    pág. 3

    

  • Individual Marketing with Imperfect Targetability.

    Chakravarthi Narasimhan, Z. John Zhang, Yuxin Chen

    pág. 23

    

  • Competitive Pricing Behavior in the Auto Market: A Structural Analysis.: A Structural Analysis.

    K. Sudhir

    pág. 42

    

  • Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets.

    Ram C. Rao, Niladri Syam

    pág. 61

    

  • Customer Referral Management: Optimal Reward Programs.: Optimal Reward Programs.

    Eyal Biyalogorsky, Eitan Gerstner, Barak Libai

    pág. 82