págs. 1-15
The Role of Geography of Self in �Filling In� Brand Personality Traits: Consumer Inference of Unobservable Attributes
págs. 16-29
Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement
págs. 30-41
págs. 42-53
págs. 54-68
Pulling on the Heartstrings: Examining the Effects of Emotions and Gender in Persuasive Appeals
págs. 69-79
Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition
págs. 80-94
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