International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2013, Vol. 10, Número 3

  • Original article

    • The added value of corporate social responsibility: some insights from a research in Uruguay

      J. L. Vázquez Burguete, Ana Lanero Carrizo, Oscar Daniel Licandro

      • Resumen

      págs. 187-200

      

    • Elements, causes and effects of donor engagement among supporters of UK charities

      Roger Bennett

      • Resumen

      págs. 201-220

      

    • Corporate versus nonprofit volunteering: do the volunteers' motivations significantly differ?

      Arminda Maria Finisterra do Paço, Denise Agostinho, Ana Nave

      • Resumen

      págs. 221-233

      

    • Segmenting university graduates on the basis of perceived value, image and identification

      David Jiménez Castillo, Raquel Sánchez Fernández, María Angeles Iniesta Bonillo

      • Resumen

      págs. 235-252

      

    • Attitudes towards cause-related marketing: determinants of satisfaction and loyalty

      María Mercedes Galán Ladero, Clementina Galera Casquet, Walter Wymer

      • Resumen

      págs. 253-269

      

  • Book review

    • Experiences of inclusive business in Uruguay

      Ana Lanero Carrizo, David Abril Hervàs

      • Resumen

      págs. 271-273