Journal of marketing research

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  Año 2013, Vol. 50, Número 6

  • Improving prelaunch diffusion forecasts: : Using synthetic networks as simulated priors.

    Michael Trusov, William Rand, Yogesh V. Joshi

    • Resumen

    págs. 675-690

    

  • Beating the market: : The allure of unintended value.

    Aner Sela, Itamar Simonson, Ran Kivetz

    • Resumen

    págs. 691-705

    

  • Asymetric roles of advertising and marketing capability in financial returns to news: : Turning bad into good and good into great.

    Guiyang Xiong, Sundar Bharadwaj

    • Resumen

    págs. 706-724

    

  • Framing influences willingness to pay but not willingness to accept.

    Yang Yang, Joachim Vosgerau, George Loewenstein

    • Resumen

    págs. 725-738

    

  • Conservative when crowded: : Social crowding and consumer choice.

    Ahreum Maeng, Robin J. Tanner, Dilip Soman

    • Resumen

    págs. 739-752

    

  • Prominence versus dominance: : How relationships between alternatives drive decision stratregy and choice.

    Ioannis Evangelidis, Jonathan Levav

    • Resumen

    págs. 753-766

    

  • A wallet full of calories: : The effect of financial dissarisfaction on the desire for food energy

    Barbara Briers, Sandra Laporte

    • Resumen

    págs. 767-781