Social Marketing Quarterly

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  Año 2014, Vol. 20, Número 2

  • Breaking women's health taboos: : integrating diffusion of innovations theory with social marketing

    Beth Sundstrom

    • Resumen

    págs. 87-102

    

  • Investigating the role of brand equity in predicting the relationship between message exposure and parental support for their child's physical activity

    Jocelyn W. Jarvis, Ryan E. Rhodes, Sameer Deshpande, Tanya R. Berry, Tala Chulak-Bozzer

    • Resumen

    págs. 103-115

    

  • Reaching youth with sexually transmitted disease testing: : building on successes, challenges, and lessons learned from local get yourself tested campaigns

    Allison L. Friedman, Allison Bozniak, Jessie Ford, Ashley Hill, Kristina Olson

    • Resumen

    págs. 116-138