Marketing science

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  Año 2013, Vol. 32, Número 6

  • The dynamics effects of bundling as product strategy

    Timothy Derdenger, Vineet Kumar

    • Resumen

    págs. 827-859

    

  • The value of reputation in an online freelance marketplace

    Hema Yoganarasimhan

    • Resumen

    págs. 860-891

    

  • Correcting audience externalities in television advertising

    Kenneth C. Wilbur, Linli Xu, David Kempe

    • Resumen

    págs. 892-912

    

  • Invited paper-learning models: : An assessment of progress, challenges, and new developments

    Andrew T. Ching, Tülin Erdem, Michael P. Keane

    • Resumen

    págs. 913-938

    

  • Wedded bliss or tainted love? Stock market reactions to the introduction of cobranded products

    Zixia Cao, Alina Sorescu

    • Resumen

    págs. 939-959

    

  • Neighborhood social capital and social learning for experience attributes of products

    Jae Young Lee, David R. Bell

    • Resumen

    págs. 960-976

    

  • Modeling choice interdependence in a social network

    Jing Wang, Anocha Aribarg, Yves F. Atchadé

    • Resumen

    págs. 977-997

    

  • Profit-increasing consumer exit

    Amit Pazgal, David Soberman, Raphael Thomadsen

    • Resumen

    págs. 998-1008

    

  • Focus on authors

    • Resumen

    págs. 1009-1011