International Journal of Market Research

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  Año 2014, Vol. 56, Número 3

  • Editorial

    Peter Mouncey

    págs. 269-277

    

  • Erratum

    págs. 277-278

    

  • Making meaning: : the fate of the consumer in market research

    Chris Barnham

    págs. 279-281

    

  • A comparison of methods used to measure the importance of service attributes

    Elena Pokryshevskaya, Evgeny Antipov

    • Resumen

    págs. 283-296

    

  • A challenge for geomarketing in developing countries

    Nicholas Allo

    • Resumen

    págs. 297-316

    

  • Gossip in social networking sites

    Shintaro Okazaki, Natalia Rubio Benito, Sara Campo Martínez

    • Resumen

    págs. 317-340

    

  • The impact of a product-harm crisis on customer perceived value

    Baolong Ma, Lin Zhang, Gao Wang, Fei Li

    • Resumen

    págs. 341-366

    

  • Maximum difference scaling

    Roberto Furlan, Graham Turner

    • Resumen

    págs. 367-385

    

  • A study of the impact of social media on consumers

    M. Nick Hajli

    • Resumen

    págs. 388-404

    

  • A theory of grocery shopping

    Jules Berry

    págs. 405-406

    

  • Qualitative research practice: : a guide for social science students and researchers (2nd edn).

    Justin Gutmann

    págs. 407-409