Journal of advertising

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  Año 2014, Vol. 43, Número 3

  • Guilt regulation: : The relative effects of altruistic versus egoistic appeals for charity advertising.

    Chang Chingching

    • Resumen

    págs. 211-227

    

  • Contextual and competitive interference: : Inhibition or facilitation?

    Anand Kumar, Ali Besharat, Charles D. Lindsey, Shanker Krishnan

    • Resumen

    págs. 228-243

    

  • Remembering the good old days: : The moderating role of consumer affective state on the effectiveness of nostalgic advertising.

    Guangzhi Zhao, Darrel D. Muehling, Ioannis Kareklas

    • Resumen

    págs. 244-255

    

  • Gender roles and humor in advertising: : The occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness.

    Martin Eisend, Julia Plagemann, Julia Sollwedel

    • Resumen

    págs. 256-273

    

  • advertising creativity: : The role of divergence versus meaningfulness.

    Kevin Lehnert, Brian D. Till, José Miguel Ospina

    • Resumen

    págs. 274-285

    

  • Product placement in social games: : Consumer experiences in China.

    Huan Chen, Eric Haley

    • Resumen

    págs. 286-295

    

  • Trends in advertising research: : A longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010.

    Kyongseok Kim, Jameson L. Hayes, J. Adam Avant, Leonard N. Reid

    • Resumen

    págs. 296-316