International journal of research in marketing

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  Año 2014, Vol. 31, Número 3

  • Gains and losses of exclusivity in grocery retailing

    Katrijn Gielens, Els Gijsbrechts, Marnik G. Dekimpe

    • Resumen

    págs. 239-252

    

  • How to protect your premium product from low-price competitors: : Price, quality, or portfolio adjustment?

    Peter-J. Jost

    • Resumen

    págs. 253-265

    

  • A multi-category customer base analysis

    Chang Hee Park, Young-Hoon Park, David A. Schweidel

    • Resumen

    págs. 266-279

    

  • The performance implications of outsourcing customer support to service providers in emerging versus established economies

    Néomie Raassen, Stefan Wuyts, Inge Geyskens

    • Resumen

    págs. 280-292

    

  • The effect of customer empowerment on adherence to expert advice

    Nuno Camacho, Martijn De Jong, Stefan Stremersch

    • Resumen

    págs. 293-308

    

  • Specifying formatively-measured constructs in endogenous positions in structural equation models: : Caveats and guidelines for researchers

    Dirk Temme, Adamantios Diamantopoulos, Vanessa Pfegfeidel

    • Resumen

    págs. 309-316

    

  • Meta-analysis selection bias in marketing research

    Martin Eisend, Farid Tarrahi

    • Resumen

    págs. 317-326

    

  • Sampling, discounts or pay-what-you-want: : Two field experiments

    Ju-Young Kim, Martin Natter, Martin Spann

    • Resumen

    págs. 327-334

    

  • Hedonic shopping motivations in collectivistic and individualistic consumer cultures

    Heiner Evanschitzky, Oliver Emrich, Vinita Sangtani, Anna-Lena Ackfeldt, Kristy E. Reynolds

    • Resumen

    págs. 335-338