Journal of marketing research

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  Año 2014, Vol. 51, Número 4

  • Listening in on social media: : a joint model of sentiment and venue format choice

    David A. Schweidel, Wendy W. Moe

    • Resumen

    págs. 387-402

    

  • Modeling customer opt-in and opt-out in a permission-based marketing context

    V. Kumar, Xi Zhang, Anita Luo

    • Resumen

    págs. 403-419

    

  • Forceful phantom firsts: : framing experiences as firsts amplifies their influence on judgment

    Robyn A. LeBoeuf, Elanor F. Williams, Lyle A. Brenner

    • Resumen

    págs. 420-432

    

  • The motivating role of dissociative out-groups in encouraging positive consumer behaviors

    Katherine White, Bonnie Simpson, Jennifer J. Argo

    • Resumen

    págs. 433-477

    

  • A joint examination of quality choice and satisfaction: : the impact of circumstantial variables

    Wei Zhang, Ajay Kalra

    • Resumen

    págs. 448-462

    

  • Mining marketing meaning from online chatter: : strategic brand analysis of big data using latent dirichlet allocation

    Seshadri Tirunillai, Gerard J. Tellis

    • Resumen

    págs. 463-479

    

  • Consumer click behavior at a search engine: : the role of keyword popularity

    Kinshuk Jerath, Liye Ma, Young-Hoon Park

    • Resumen

    págs. 480-486

    

  • The limits of attraction

    Shane Frederick, Leonard Lee, Ernest Baskin

    • Resumen

    págs. 487-507

    

  • More evidence challenging the robustness and usefulness of the attraction effect

    Sybil Yang, Michael Lynn

    • Resumen

    págs. 508-513

    

  • Vices and virtues of misguided replications: : the case of asymmetric dominance

    Itamar Simonson

    • Resumen

    págs. 514-519

    

  • Let's be honest about the attraction effect

    Joel Huber, John W. Payne, Christopher P. Puto

    • Resumen

    págs. 520-525