Journal of Consumer Psychology

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  Año 2014, Vol. 25, Número 1

  • �Share and scare�: : Solving the communication dilemma of early adopters with a high need for uniqueness

    Sarit Moldovan, Yael Steinhart, Shlomit Ofen

    • Resumen

    págs. 1-14

    

  • Dual payoff scenario warnings on credit card statements elicit suboptimal payoff decisions

    Hal E. Hershfield, Neal J. Roese

    • Resumen

    págs. 15-27

    

  • To have in order to do: : Exploring the effects of consuming experiential products on well-being

    Darwin A. Guevarra, Ryan T. Howell

    • Resumen

    págs. 28-41

    

  • �I can almost taste it: :� Why people with strong positive emotions experience higher levels of food craving, salivation and eating intentions

    David J. Moore, Sara Konrath

    • Resumen

    págs. 42-59

    

  • Individual differences in interpersonal touch: On the development, validation, and use of the �comfort with interpersonal touch� (CIT) scaleOriginal

    Andrea Webb, Joann Peck

    • Resumen

    págs. 60-77

    

  • The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns

    Andrew Kuo, Dan Hamilton Rice

    • Resumen

    págs. 78-88

    

  • Can't finish what you started? The effect of climactic interruption on behavior

    Daniella M. Kupor, Taly Reich, Baba Shiv

    • Resumen

    págs. 113-119

    

  • Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth

    Andreas B. Eisingerich, HaeEun Helen Chun, Yeyi Liu, He (Michael) Jia, Simon J. Bell

    • Resumen

    págs. 120-128