International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2014, Vol. 11, Número 2

  • Investigating the effect of message framing on parents’ engagement with advertisements promoting child physical activity

    Jocelyn W. Jarvis, Heather L. Gainforth, Amy E. Latimer

    • Resumen

    págs. 115-127

    

  • Advancing use of norms for social marketing: extending the theory of normative social behavior

    Amanda Mabry, Michael Mackert

    • Resumen

    págs. 129-143

    

  • Assessment of social marketing education, training, and application in public health settings

    Brian J. Biroscak, R. Craig Lefebvre, Tali Schneider, Robert J. Marshall, Robert J. McDermott, Carol A. Bryant

    • Resumen

    págs. 145-160

    

  • Social marketing and healthy eating: findings from young people in Greece

    Ariadne Beatrice Kapetanaki, David Ross Brennan, Martin Caraher

    • Resumen

    págs. 161-180

    

  • A study on the Behavior Change Communication in the social marketing of condoms

    S. Yaaminidevi

    • Resumen

    págs. 181-190