Social Marketing Quarterly

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  Año 2015, Vol. 21, Número 2 (June 2015)

  • Using social marketing to spur residential adoption of Energy Star®-certified LED lighting

    P. Wesley Schultz, Julie Colehour, Jill Vohr, Lara Bonn, Ashlee Bullock, Amy Sadler

    • Resumen

    págs. 61-78

    

  • The lingering effects of tobacco control advertising: : The phenomenon and its implications in social marketing

    Judy Li, Rhiannon Newcombe, Darren Walton

    • Resumen

    págs. 79-91

    

  • The positive effect of the mere presence of a religious symbol on compliance with an organ donation request

    Nicolas Gueguen, Christine Bougeard-Delfosse, Céline Jacob

    • Resumen

    págs. 92-99

    

  • Positioning microbicides for HIV prevention in Kenya: : A case study

    Elizabeth Ryan, Emily Bockh, Elizabeth E. Tolley, Allison P. Pack, Caroline Mackenzie, Alice Olawo, George Githuka

    • Resumen

    págs. 100-114