Journal of International Marketing

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  Año 2015, Vol. 23, Número 4

  • International relationship marketing: : Intellectual foundations and avenues for further research

    Saeed Samiee, Brian R. Chabowski, G. Tomas M. Hult

    • Resumen

    págs. 1-21

    

  • Subsidiary knowledge development in knowledge-intensive business services: : A configuration approach

    Zhaleh Najafi-Tavani, Ghasem Zaefarian, Stephan C. Henneberg, Peter Naudé, Axèle Giroud, Ulf Andersson

    • Resumen

    págs. 22-43

    

  • Integrating producers at the base of the pyramid with global markets: : A market learning approach

    Souleïmane A. Adekambi, Paul T.M. Ingenbleek, Hans C.M. van Trijp

    • Resumen

    págs. 44-63

    

  • Reciprocity in relationship marketing: : A cross-cultural examination of the effects of equivalence and immediacy on relationship quality and satisfaction with performance

    Jessica J. Hoppner, David A. Griffith, Ryan C. White

    • Resumen

    págs. 64-83

    

  • Exit from a foreign market: : Do poor performance, strategic fit, cultural distance, and international experience matter?

    Carlos M. P. Sousa, Qun Tan

    • Resumen

    págs. 84-104