The Role of Involvement and Pride in Price Bundling Consumption Decisions: A Study on Soccer Match Tickets in Brazil
Claudio Sampaio, Jefferson Dobner Sordi, Marcelo Gattermann Perin
págs. 113-123
Análise das Causas da Insatisfação e do Abandono pelos Clientes de Academias de Ginástica
Alexander Georg Leite Oelze, José Marcos Carvalho de Mesquita, Alexandre Teixeira Dias
págs. 124-139
Sports Sponsorship: Perspectives of Involvement, Identification and Prestige Between Fans and Team
Fabricia Durieux Zucco, Leonel Cezar Rodrigues, Nilva Kock, Valéria Riscarolli
págs. 140-152
Sports Mega-Events: Reflections About the Legacies of Uefa Euro Cup
Ursula Soares Romano, Roberto Paolo Vico, Amanda Cabral da Silva, Ricardo Ricci Uvinha
págs. 153-168
Football: Passion or Business? An Analysis of the World Scientific Production
págs. 169-184
Análise de Índices Financeiros: Estudo de Caso do Sport Club Corinthians Paulista no Período de 2008 a 2013
págs. 185-196
Transparency or Marketing Strategy: An Analysis of 2012 and Sustainability Report 2013 Published By the Corinthians
págs. 197-208
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