Containing cause-related marketing skepticism: : A comparison across donation frame types
Pavlos A. Vlachos, Christos D Koritos, Areti Krepapa, Konstantinos Tasoulis, Ioannis G. Theodorakis
págs. 4-21
págs. 22-34
A Good Reputation: : Protection against Shareholder Activism
Christian Pieter Hoffmann, Peggy Simcic Bronn, Christian Fieseler
págs. 35-46
págs. 47-58
págs. 59-76
Service innovation and customer performance of telecommunication service provider: : A study on mediation effect of corporate reputation
págs. 77-101
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