págs. 3-3
Industry Insider: : Grant Jostol
págs. 4-6
págs. 7-20
págs. 21-33
págs. 34-46
Differentiating mass participant sport event consumers: : Traditional versus non-traditional events
págs. 47-58
Trademark decision gives sport marketers cause for paws: : Wolfskin v. New Millennium
págs. 59-61
Bowling for dollars: : Establishing perceived need and brand equity in a participatory sport
Todd C. Koesters, Khalid Ballouli, Matthew J. Bernthal, Sandy Hansell
págs. 62-71
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