Perspective: : New service development: How the field developed, its current status and recommendations for moving the field forward
págs. 382-397
The role of marketing resources in radical innovation activity: : Antecedents and payoffs
págs. 398-417
Benefits of customer codevelopment of new products: : The moderating effects of utilitarian and hedonic radicalness
págs. 418-434
págs. 435-454
Enhancing stock market return with new product preannouncements: : The role of information quality and innovativeness
págs. 455-471
Making up is hard to do: : Knowledge acquisition strategies and the nature of new product innovation
Denise Dunlap, Edward F. III McDonough, Ram Mudambi, Tim Swift
págs. 472-491
Organizing for inbound open innovation: : How external consultants and a dedicated R&D unit influence product innovation performance
Annalisa Croce, Claudio Dell'Era, C. Anthony Di Benedetto, Federico Fratini, Mattia Bianchi
págs. 492-510
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