International Journal of Market Research

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  Año 2016, Vol. 58, Número 1

  • Market research industry, tipping point or no return?

    Laurent Florès

    • Resumen
    

  • Exploring reidentification risk: : is anonymisation a promise we can keep?

    Daniel Nunan, MariaLaura Di Domenico

    • Resumen
    

  • Stakeholder preference and stated vs derived importance satisfaction research

    Steven J. Greeland, Ian A. Combe, Andrew M Farrell

    • Resumen
    

  • Comparing approaches to elicit brand attributes both face-to-face and online

    Samantha Hogan, Jenni Romaniuk, Margaret Faulkner

    • Resumen
    

  • Deal of the day: : analysing purchase frequency-based subscriber segmentation

    Edward Boon, Nir Ofek

    • Resumen
    

  • Experiential motivations of socially responsible consumption

    Saeed Shobeiri, Lova Rajaobelina, Fabien Duff, Caroline Boivin

    • Resumen
    

  • 'Tackling data overload: : making sense of complex multi-source data', Association of Survey Computing (ASC) conference, Royal Statistical Society, 20 November 2015

    Jon Puleston

    • Resumen