Letter from the CEO
Gayle Fuguitt
How do neurological measures work in advertising?
Geoffrey Precourt
Fraud in digital advertising: : A multibillion-dollar black hole
Gian M. Fulgoni
Resisting the siren call of popular digital media measures
Brad Smallwood
The hidden factors behind sponsorship and image transfer
Gerard Prendergast, Aishwarya Paliwal, Marc Mazodier
The personal-data tsunami and the future of marketing
Shawn O'Neal
Research implications of the "beyond advertising" paradigm
Yoram (Jerry) Wind, Catharine Findiesen Hays
Driving customer-centric growth: : A practical roadmap
Mario Simon, Frank van den Driest, Tom Wilms
Assessing ad-spend patterns to predict brand health
Abas Mirzaei, David Gray, Chris Baumann, Lester W. Johnson
How to use neuromeasures to make better advertising decisions
Rachel Kennedy, Haydn Northover
Decoding neural responses to emotion in television commercials
Feng Chen, John D. Morris
Toward a better understanding of advertising stimuli processing
Michal Matukin, Rafal Ohme, Christo Boshoff
EEG-Based measures versus panel ratings
George D. Deitz, Marla B. Royne, Michael C. Peasley, Jianping "Coco" Huang, Joshua T. Coleman
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