International Journal of Market Research

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  Año 2016, Vol. 58, Número 6

  • Importance-performance analysis: common misuse of a popular technique.

    Josip Mikulic, Darko Prebežac, Marina Dabic

    • Resumen

    págs. 775-778

    

  • Comparing association grids and 'pick any' lists for measuring brand attributes.

    Duncan Rintoul, Homa Hajibaba, Sara Dolnicar

    • Resumen

    págs. 779-793

    

  • How local/global is your brand?

    Joan Llonch i Andreu, Miguel Ángel López-Lomelí, Jorge Eduardo Gómez Villanueva

    • Resumen

    págs. 795-813

    

  • A comparison of self-organising maps and principal components analysis

    Gopal Das, Manojit Chattopadhyay, Sumeet Gupta

    • Resumen

    págs. 815-834

    

  • Young Syrian consumer styles

    Reem Ramadan

    • Resumen

    págs. 835-857

    

  • A demonstration of structural choice modelling in a market research context

    Jasha Bowe, Richard Lee, Larry Lockshin, Cam Rungie

    • Resumen

    págs. 859-879

    

  • How brands grow: part two

    Alan Wilson

    págs. 881-882