International Journal of Advertising

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  Año 2017, Vol. 36, Número 3

  • Processes and effects of targeted online advertising among children

    Eva A. van Reijmersdal, Esther Rozendaal, Nadia Smink, Guda Van Noort, Moniek Buijzen

    • Resumen

    págs. 396-414

    

  • Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising

    Georgios Halkias, Flora Kokkinaki

    • Resumen

    págs. 415-438

    

  • Utility of advertising for creativity education:: an experimental study targeting school children

    Kyoo Hoon Han, Jieun Kim

    • Resumen

    págs. 439-456

    

  • The advertising performance of non-ideal female models as a function of viewers' body mass index:: a moderated mediation analysis of two competing affective pathways

    Sylvie Borau, Jean François Bonnefon

    • Resumen

    págs. 457-476

    

  • Language and advertising effectiveness:: code-switching in the Korean marketplace

    Jungsun Ahn, Carrie La Ferle, Doohwang Lee

    • Resumen

    págs. 477-495

    

  • Getting the word out on Twitter:: the role of influentials, information brokers and strong ties in building word-of-mouth for brands

    Theo Araujo, Peter C. Neijens, Rens Vliegenthart

    • Resumen

    págs. 496-513