págs. 73-77
The consumer trail: Applying best-worst scaling to classical wine attributes
Fernando M. Nunes, Teresa Madureira, José J. Vidal, Helena Madureira
págs. 78-86
Entertainment marketing, experiential consumption and consumer behavior: the determinant of choice of wine in the store
págs. 87-95
págs. 96-104
Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health
págs. 105-113
Climate change effects and adaptation strategies in the wine sector: a quantitative literature review
págs. 114-126
Identifying economic hurdles to early adoption of preventative practices: The case of trunk diseases in California winegrape vineyards
Jonathan Kaplan, Renaud Travadon, Monica Cooper, Vicken Hillis, Mark Lubell, Kendra Baumgartner
págs. 127-141
SMARTVINO project: When wine can benefit from ICT
Andrea Del Mastio, Roberto Cardelli, Matteo Casini, Martino Manetti
págs. 142-149
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