International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2019, Vol. 16, Número 2-4

  • Revisiting the five problems of public sector organisations and reputation management—the perspective of higher education practitioners and ex-academics

    Päivikki Kuoppakangas, Kati Suomi, Jari Stenvall, Elias Pekkola, Jussi Kivistö, Tomi J. Kallio

    • Resumen

    págs. 147-171

    

  • Consumer experience and the valued elements in the three phases of purchase of a cultural event

    Cátia Mendes de Jesus, Helena Maria Baptista Alves

    • Resumen

    págs. 173-194

    

  • An exploratory study on perception of celebrity endorsement in public services advertising

    Kara Chan, Ting Zhang

    • Resumen

    págs. 195-209

    

  • The impact of choice factors on international students’ loyalty mediated by satisfaction

    Dina Maria Amaro, Alzira Marques, Helena Maria Baptista Alves

    • Resumen

    págs. 211-233

    

  • Investigating antecedents of social innovation in public sector using a service ecosystem lens

    Sanjai Parahoo, Ahmed A. Al Nakeeb

    • Resumen

    págs. 235-253

    

  • Place branding and place marketing: a contemporary analysis of the literature and usage of terminology

    Navin Kumar, Rajeev Kumar Panda

    • Resumen

    págs. 255-292

    

  • The impact of celebrity endorsement in cause related marketing campaigns on audiences’ behavioral intentions: Egypt case

    Passent Tantawi, Heba Sadek

    • Resumen

    págs. 293-311

    

  • The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity

    Andrew Robson, David Hart

    • Resumen

    págs. 313-334

    

  • Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm

    Shiwangi Singh, Sanjay Dhir

    • Resumen

    págs. 335-347