International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2020, Vol. 17, Número 2

  • Original article

    • Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust

      Susana Costa E. Silva, Paulo Duarte, Joana César Machado, Carla Carvalho Martins

      • Resumen

      págs. 135-157

      

    • Entrepreneurship in nonprofit organizations: a systematic review of the literature

      Rozélia Laurett, Arminda Maria Finisterra do Paço, Anabela do Rosário Leitão Dinis

      • Resumen

      págs. 159-181

      

    • Volunteer Management of Local and National Nonprofit Organisations: an exploratory study from Turkey

      Muhammet Ali Tiltay, Mahmut Sami Islek

      • Resumen

      págs. 183-201

      

    • Charity flea markets – an amalgamation of product philanthropy and volunteering

      Sandra Stötzer, René C. Andeßner, Sarah Scheichl

      • Resumen
      • Texto completo

      págs. 203-224

      

    • Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective

      Sujo Thomas, Sonal Kureshi

      • Resumen

      págs. 225-236

      

    • Marketing social marketing theory to practitioners

      Tatiana Levit, Magdalena Cismaru

      • Resumen

      págs. 237-252

      

  • Correction

    • Correction to: International Review on Public and Nonprofit Marketing Volume 16, issue 2-4

      págs. 253-253