InstitucionesIdentificadores de autorPeriodo de publicación recogido
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Magdalena Cismaru, Onur Akdaş
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 21, Nº. 1, 2024, págs. 107-129
Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach
Onur Akdaş, Magdalena Cismaru
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 19, Nº. 3, 2022, págs. 447-474
Marketing social marketing theory to practitioners
Tatiana Levit, Magdalena Cismaru
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 17, Nº. 2, 2020, págs. 237-252
“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations
Magdalena Cismaru
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 14, Nº. 1, 2017, págs. 113-135
Application of the transtheoretical model and social marketing to antidepression campaign websites
Tatiana Levit, Magdalena Cismaru, Alexis Zederayko
Social Marketing Quarterly, ISSN-e 1539-4093, Vol. 22, Nº. 1, 2016, págs. 54-77
Magdalena Cismaru
Social Marketing Quarterly, ISSN-e 1539-4093, Vol. 20, Nº. 1, 2014, págs. 62-82
Water management information campaigns and protection motivation theory
Kristina Nelson, Magdalena Cismaru, Romulus Cismaru, Takaya Ono
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 8, Nº. 2, 2011, págs. 163-193
Social marketing campaigns aimed at preventing and controlling obesity: a review and recommendations
Magdalena Cismaru, Anne M. Lavack
Revista internacional de marketing público y no lucrativo = International review on public and non profit marketing, ISSN 1812-0970, Vol. 4, Nº. 1-2, 2007, págs. 9-30
Marketing communications and protection motivation theory: examining consumer decision-making
Magdalena Cismaru, Anne M. Lavack
Revista internacional de marketing público y no lucrativo = International review on public and non profit marketing, ISSN 1812-0970, Vol. 3, Nº. 2, 2006, págs. 9-24
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