International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2011, Vol. 8, Número 2

  • Theoretical development

    • Predicting parental intentions behind public school selection using the theory of planned behaviour

      Edmund Goh

      • Resumen

      págs. 97-110

      

    • The impact of entrepreneurship education in European universities: an intention-based approach analyzed in the Spanish area

      Ana Lanero Carrizo, J. L. Vázquez Burguete, Pablo Gutiérrez Rodríguez, María Purificación García Miguélez

      • Resumen

      págs. 111-130

      

    • A structural equation modeling study of helping behaviour from the perspective of person -by-situation design and feelings

      Wenxia Guo, Cam-Loi Huynh, Namita Bhatnagar, Gopi Sharma, Rajesh V. Manchanda

      • Resumen

      págs. 131-148

      

    • Attributes influencing college students's participation in volunteering: a conjoint analysis

      Young-joo Lee, Doyeon Won

      • Resumen

      págs. 149-162

      

    • Water management information campaigns and protection motivation theory

      Kristina Nelson, Magdalena Cismaru, Romulus Cismaru, Takaya Ono

      • Resumen

      págs. 163-193

      

  • PHD Thesis Review

    • Market orientation adoption in rural tourism: impact on business outcomes and the perceived value

      Ana Isabel Polo Peña, Dolores María Frías Jamilena

      • Resumen

      págs. 195-197