Letter from the editor
John Strand
págs. 3-6
Twenty years
James H. Lindenberger, Carol A. Bryant
págs. 7-10
If safety were all we thought of, who would ever fall in love? social marketing: : a look back
William Smith
págs. 11-14
Social marketing: : a systematic review of research 1998-2012
V. Dao Truong
págs. 15-34
Choosing effective behavior change tools
Doug McKenzie-Mohr, P. Wesley Schultz
págs. 35-46
Boaters' perceptions of a mobile app for a marine conservation social marketing campaign
Kamra Bowerman, Denise E. DeLorme
págs. 47-65
Using the extended parallel process model to understand texting while driving and guide communication campaigns against it
Magdalena Cismaru
págs. 62-82
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